A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand Essay

A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UK - Essay ExampleResearch heads that ?21.1 billion UK automobile market is in constant conflict with France and Italy (Done, 57). This makes it the bite biggest European country in the automobile market after Germany. The African continent also has a number of states that are rated among this trading in prodigality cars, led by South Africa. However, limitations in sales are based on the total business area or by local market situations, in addition to customer preference. As such, the general prosperity car market is undergoing social change with luxury brands appearing less primitive, less several(a) and more comprehensive with the state of universe improving. Because of this, there is increased competition between different car brands resulting into brand identity. As a result of invariable improvement in the car products, the outward look of an automobile plays a significant role in influencing th e consumers decisions. Premium marquees like BMW, Lexus and Mercedes-Benz should develop qualities and values that show transforming social attributes, which affect clients psychologically, so that they save their profitability in the automobile industry. This paper will look at consumer behaviour differences between Thailand and the UK, considering three brands of cars (BMW, Audi, and Mercedes Benz). methodological analysis What we Did For purposes of defining clients sensitivity towards luxury automobiles, a peg down of ideas variables that potential consumers of wealth cars might need was developed with permission from car dealers (Audi, Jaguar, Mercedes, Lexus and Volvo). This was do at capital of the United Kingdom Motor show 97 at Earls Court Exhibition. As such, a number of variables were established including reliability, quality, durability, safety,... A Comparative Consumer Behaviour of Audi, BMW and Mercedes in Thailand and UKAs such, the general prosperity car market is undergoing social change with luxury brands appearing less primitive, less diverse and more comprehensive with the state of being improving. Because of this, there is increased competition between different car brands resulting into brand identity. As a result of continuous improvement in the car products, the outward look of an automobile plays a significant role in influencing the consumers decisions. Premium marquees like BMW, Lexus and Mercedes-Benz should develop qualities and values that show transforming social attributes, which affect clients psychologically, so that they retain their profitability in the automobile industry. This paper will look at consumer behaviour differences between Thailand and the UK, considering three brands of cars.For purposes of defining clients sensitivity towards luxury automobiles, a set of ideas variables that potential consumers of wealth cars might need was developed with permission from car dealers. This was done at London Motor show 97 at Earls Court Exhibition. As such, a number of variables were established including reliability, quality, durability, safety, security, performance, efficiency, technology, and handling among other variables. These variables were done within the objective category. However, variables like value, style, comfort, prestige, image and visual impact were done on the basic model of subjectivity.